Make Money Through Facebook

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Make Money From Facebook Ads!

Expert social media marketing is one of the most important elements in any online business promotional drive. Many business owners, however, tend to shy away from setting up ad campaigns on websites like Facebook, simply because it is considered to be a ‘too expensive’ proposition. You need to be proactive and smart, to keep the costs related to such advertisements in control, while getting the maximum exposure for your business. In this article, we will be presenting a few tips to keep your cost on Facebook ad(s) under wraps:

Start conservatively Just because you have a certain daily budget to spend, does not mean that you should have a high ‘cost-per-click’ (CPC) bid. Find out the CPC level that would ensure an adequate number of impressions on a daily basis. Once you have achieved your desired click-through rate, you can manage your bid level thereafter.

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Prepare the landing page Every time a user clicks on your ad in Facebook, you are charged money – so you need to make sure that the number of useless clicks is minimized. Prepare the landing page, where the visitors would be redirected once they click your ad (which can be another Facebook page or any page on your website). If your landing page is indeed conducive for online transactions, the total costs can be easily offset by potential profits!

Importance of demographic and geographic segmentation This is of essence, if you wish to avoid unnecessary clicks on your ads, which can result in spiralling expenses. It always helps if you limit the reach of your ad to your city/town (unless you have multiple stores/outlets around the globe). In addition, you also need to segment the Facebook users according to age, gender, academic qualifications, and other pertinent criteria. A young lady, for example, would hardly be interested in an ad for elderly care services for men!

Optimization of the ad Yes, you have 135 characters to compose your ad content – but you need to incorporate important keyword(s) in that space too. Both the title as well as the body of the ad should contain the keyword(s). You should, ideally, have a combination of text and images, to boost up the chances of your advertisement being clicked. Make sure that you have multiple versions of the ad running, so that you can take a call on the version that seems to be working the best.

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Call-to-action’ This is practically an extension of the ad-optimization procedure on Facebook. Have a line in the ad, which ‘calls upon’ the audience to perform certain ‘actions’, to fulfil their requirements. Usage of words like ‘find’, ‘browse’, ‘click’, etc. is generally recommended.

Be creative – Online advertising is all about capturing the attention of web users, and Facebook ads are no exception to this general rule either. If you already have a Facebook page, you can keep a tab on the personal preferences and features of individual users (who have ‘liked’ your page). For example, if the birthday of a user is around the corner, you can delight him/her with a birthday-themed ad. If you are offering any special deals or discounts, highlight the same in your advertisement.

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Test your ad On the web, there is no saying what might go wrong in any link at any time. Hence, it makes sense to constantly test-run your ad(s), to make sure that there are no broken links (in the title or the body of the content, or the landing page). Presence of such errors will only result in mounting useless clicks.

When you are setting up a Facebook ad campaign, make it a point to ensure that the actual FB page for your business is also regularly updated. Follow the above points, and chalk out a detailed advertising plan on Facebook. Reaching out to potential customers will become a whole lot easier!